Friday, May 18, 2012

Calling all Mumbaikars

In an endeavor to support a vibrant art and cultureto beautify the city, Tata Housing Development Company Limited; India’s fastest growing real estate developer takes the initiative to design the first longest wall painting activity in Mumbai –The Mumbai Wallbook. On 20thMay, THDC is encouraging  Mumbaikars to express their love for the city by designing different facets of their dream city in colours at Tulsi Pipe Road.

Around 500 artists will be putting up their imagination with the theme ‘Design Your Dream City’. The activity will be judged by eminent artists from the Industry.  Speaking about their association with the Mumbai WallBook, Mr. Rajeeb Dash, Head of Marketing at Tata Housing said, “We are very happy to be associated with the Mumbai Wallbook project and do our bit to design the beautification of the city by promoting this event. This is an initiative to  redecorate the defaced city walls, with beautiful themebased paintings by professional painters. This provides Mumbaikars  an opportunity  to express themselves as well as project a positive message to the society through art and what they desire their city to look like.

The Mumbai WallBook is an attempt by Tata Housing & Brand Promotions India Pvt. Ltd. to bring professional, amateur and budding artists on the same platform to showcase their skills and create a record for the longest wall painting.

Artists can participate individually or in groups.

Event: Tata Housing presents The Mumbai Wall Book
Location: Mahim & Dadar on Tulsi Pipe Road, Mumbai
Date: Sunday 20th May, 2012

To know more about the event and for registrations please log on   or contact 08652675485, 08652674816

Twitter Hash Tag: #Mumbaiwallbook


  1. This is an excellant initiative !
    Please read a blog on Melbourne where in they do such things all the time.(
    I wish atleast Mumbai will show a way , to make the city look art friendly, and rest of the cities will follow.

  2. Very Nice Initiative, I ditto Vetrimagal..Other cities should follow suit.